Concurrent Breakout: Stop Hiding Behind Your Logo: Personal Branding That Wins Referrals and TPA Trust

The best restoration companies don't always win the work. The most visible ones do.

While you're perfecting your process and delivering flawless jobs, someone less qualified is getting the call because they showed up when the TPA searched. Not your company. Them. As a person. As an authority.

AI search just flipped the game. Your SEO strategy is dead. That beautiful website you just updated? 67% of searches never even reach it. Decision-makers are discovering experts through AI-driven search, and if you're not visible as a person, you're invisible as a company.

Here's what nobody in restoration wants to hear: invisible owners create invisible companies. Your five-star reviews matter, but only if you're visible enough to be considered in the first place.

This session destroys the myth that "the work speaks for itself" and shows you exactly how to become the known restoration authority in your market without becoming a social media influencer or spending hours creating content.

Your work is excellent. Now make sure they know you exist.