Pre-Con: Add a Zero - to the Bottom Line with the Right Referrals

Presented from both a business development and owner perspective, the speakers will demonstrate how company strategy and long-term goals should guide sales focus, intake criteria, lead ranking, and operational execution, avoiding costly misalignment. The session highlights practical tools and real-world examples, equipping attendees to strengthen internal communication, improve referral relationships, and support sustainable, profitable, quality-driven growth.